In Feb 2023, Minelab launched a new detector, the X-Terra Pro. Rather than a more typical product film, the creative team decided to coincide the launch with a brand film designed to speak to the outdoor enthusiast market and the hunter market, both of whom could look to use detecting as a conduit to spending time outdoors and embracing the thrill of the hunt.

Filming in South Australia, we were once more tasked with finding locations that could be in the USA. This was a dream shoot. We were conscious of only filming in the ideal light, so we opted to film over two half days, chasing the gorgeous late summer, evening light.

In the end we filmed on two of the hottest days of the year, but staying agile and nimble we managed to capture some of our best work. Thanks to a brilliant client and our family of creatives, this film came together a treat!