Copywriting + Scriptwriting
Finding the right words to shape your story.
Great storytelling starts with great writing. At Watchpost, we bring clarity, creativity, and intent to every line of copy — from brand manifestos to voiceovers, campaign headlines to documentary scripts. Our team has collectively written feature films, broadcast documentaries, episodic drama, TV Commercials, countless brand film scripts, social content and everything in between.
Whether you need persuasive, punchy copy for a 30-second spot or a compelling narrative arc for a longer-form project, we craft words that work hard and speak true.
HOW WE DO IT
🗣️ Tone of Voice Development
We help define your brand voice — its personality, rhythm, and vocabulary.
📝 Scriptwriting for Screen
From TVC’s to docos, we shape scripts that are tight, visual, and emotionally engaging.
💡Copy for Campaigns
Headlines, taglines, callouts — we write sharp, scroll-stopping words that connect.
🤝 Collaborative Drafting
We work iteratively with you, and for you, ensuring the language aligns with your brand’s vision and purpose.
Featured Examples.
Minelab - Aussie Gold Hunters
Minelab engaged us to craft a series of TVCs that would seamlessly blend with their sponsorship of Aussie Gold Hunters — but with a playful twist. The brief: showcase how easy the new GPX 6000 gold detector is to use, in a style that paid homage to gritty reality shows like Ice Road Truckers and Deadliest Catch.
Our solution was to flip the genre on its head — casting kids as the stars of a mock treasure-hunting adventure. We scripted a piece that felt unscripted — natural, energetic, and true to both the reality TV aesthetic and the voices of our young cast. The result was a hero 60" and 30" spot that blurred the lines between parody and promotion, airing during Aussie Gold Hunters on Foxtel and across Fox Sports in the US.
By leaning into genre conventions while injecting humour and authenticity, our writing struck gold — proving that with the GPX 6000, anyone can be the next Aussie Gold Hunter.
WHY WATCHPOST?
We’re not just writers — we’re filmmakers, strategists, and storytellers. That means we understand how words land on screen, not just on the page, and how those words serve to create change in the hearts and minds of your audience. Our scripts are written with rhythm, tone, and visual language — always shaped to serve the edit, the emotion, and the message. Whether you’re starting from a blank slate or need to refine an existing draft, we bring a sharp pen and a collaborative spirit.
READY TO BUILD SOMETHING BRILLIANT?
📖 Let’s write something that resonates.