Welcome to Watchpost.
We’re a production company and content agency that helps brands scale, sell and shine.
By listening, understanding and leveraging our unique production methodology, we create stunning brand assets that grow brands, drive sales and turn strangers into customers.
Founders, CEOs, Marketing Managers, and Brand Managers,
Was your journey through 2023 marked by stagnation, or a challenging climb into and out of the valley of despair?
Or, is your digital team telling you your ad creative is underperforming, due to what the algorithm is calling ‘Creative Fatigue’?
If the past year left you questioning the value of your digital marketing spend — wondering why your investment hasn't turned strangers into loyal customers — you're in the right place.
At Watchpost, our superpower is helping established and growing brands leverage the power of world-class creative, and outstanding production values to tell their brand and product story.
10+
Years in operation.
$5m+
In sales generated.
100+
Happy clients.
What our clients are saying.
Our clients have told us, off the back of producing high-leverage video campaigns like these, that quality does trump quantity, even in this age of content-hungry platforms and algorithms.
Producing fewer, better-quality films, yields better outcomes and tends to cost less over the long term.
Our unique production methodology and strategy means that one hero brand film can result in a number of different versions and outputs. This means that one investment will yield a long tail of outputs and results, as we experiment and A/B test on your behalf with different openings, different hooks and different edits. We produce world-class creative that performs exceptionally well, and gives you a constant stream of fresh content for your ad account(s).
Leverage World-Class Video Production and engage with us to explore how premium video content can align with your sales and branding strategy — without breaking the bank. Our pricing is straightforward and transparent, designed to accommodate your budget and content strategy.
Our Process
We audit your brand, deep diving into your USP, your market potential, your pain points and your path to success.
1. Audit
We define a clear and concise campaign strategy that specifically addresses the objective we’ve agreed will yield the highest result.
2. Campaign Strategy
We ideate and write till the creative and script is unmatched, and designed to easily and effortlessly accommodate alternative edits and multiple cut-downs.
3. We Create
This is our strength. We shoot as efficiently as needed, and with an uncompromising approach to quality and experience, to capture all that’s needed for your hero brand film (and all accompanying outputs).
4. We Produce
Leveraging our world-class, in-house post-production capabilities, we throw all the magic at the film till it shines and is shipped. Then we produce multiple iterations, cut downs and fresh alternative edits, fuelling your content hungry campaign strategy.
5. We Polish
We work with you to roll out the creative across the predefined platforms and strategy. We track, monitor, A/B test, tweak, optimise (re-edit if needed), ensuring your ad reach goes up and your ad spend goes down.
6. We Measure
Hero Brand Film Example - Commit Action
This film has had over 5 million views and was the single best-performing digital marketing asset for this brand, for over 3 years, leading directly to over $1m in sales.
A Hero Brand Film?
Your brand has a story.
Yes there’s the story of the past, or of your future. But importantly, there’s the story you need to be telling yourself and your audience.
This story captures and represents your USP, and it speaks to the tone of your identity, your product or service and your ideal customer.
This story, when executed properly will inspire and delight your ideal audience, and will yield a higher ROI and capture better quality leads, than ever before.
We’ve coined the term hero brand films, and we’ve become experts at creating them.
We use tasteful humour, the magic of film production, world-class post-production, and proven digital strategies to ensure your film campaign cuts through the noise, and grows and reaches the audience that cares about you.
Premium Quality
This is our premium service. From concept and scripting, through to production and delivery. The creative and quality take ultimate priority.
Longer Run Time
We’re talking 2-3 minutes for the hero film. Longer is better. Our results prove that engagement goes up and ad spend goes down. But don’t worry. We create 90 sec, 30 sec and 15 sec variations and cut downs, with various epic hooks to ensure engagement and capture up-front attention.
Campaign Rollout
Your hero brand film underpins your campaign strategy. The film is designed for different formats and different platforms, ensuring your message finds, and engages your audience.
Product Campaign // Case Study - Minelab
We produced a campaign to launch a new flagship product, primarily aimed at the lucrative US market. It resulted in over 2m views and $150 000 dollars worth of pre-order sales, before launch.
We’ve worked with
What else should I consider?
If you are a brand that:
Has a scaleable product or offering
Is ready to disrupt your market
Is playing in a market with growth potential
Needs to create either brand awareness, category or product awareness to truly shine…
Then we want to work with you to help you define clear goals and realise serious growth through one of our tried and tested campaigns.
What about pricing?
Our pricing is transparent and realistic, and because almost all our services are in-house, we can pass on significant savings.
Most importantly, we ensure that you get tangible, measurable results that clearly define your ROI.
Whether you need a:
Brand awareness campaign
An explainer campaign
A product launch campaign
With pricing starting at just A$15000, for a world-class, high-leverage campaign, make 2024 the year your brand really shines.
You hero brand film might:
Serve as an explainer.
It might focus on your origin story.
It might paint a picture of the pain you solve.
Or it might do all three. Don’t worry, our creative team will tailor-make a solution that best solves your particular need.
Whether you’re losing market share, or looking to carve out your slice. Or if you struggle to tell people what you really do, or worse, they have a strongly held belief that you do something else altogether.
Perhaps you’re pivoting, struggling to scale, need to close investment, or just need help articulating your USP and the value you create.
WHAT DO I GET?
All our Hero Brand Film packages include:
Brand Audit
Campaign Strategy
Dedicated Account Manager
End-to-end creative direction
1 or 2-day shoot (or more/less if required - we’ll always juggle value and quality on your behalf!)
Talent and License fees
Full art department inclusions (locations, props, set dressing, wardrobe, etc)
Offline & Online Editing
Animation, Visual Effects, Motion Graphics
Music and Sound Editing
Minimum of 12 final deliverables (designed for 3-6 month campaign)
Content optimised for Socials
Ad account monitoring and measuring to optimise on-the-fly
Additional Services include:
Ad Buying
Analytics, Insights, Reporting
Integrated Marketing & Campaign Launch Strategy
Exclusive Offer: Act Now
Register your interest today to receive a 10% welcome discount and guarantee your spot on our production calendar. Let's embark on a journey to craft not just videos, but legacies. Tell your brand story the way it deserves to be told.
Use the form below to get in touch, and one of our friendly producers will be in touch for a free, no-obligation consultation.
Learn More About Us
After ten years perfecting our craft and service as a company, Watchpost. represents the evolution of our brand.