
Frequently Asked Questions
We get asked a lot of questions around our industry in general, as well as what makes us unique. And given how things are moving so quickly in our space, we thought we’d answer some of your favourite questions right here.
We of course still love a chat and a face to face meeting, so please feel free to get in touch with any and all of your questions.
What does Watchpost do?
Watchpost is a creative video production and post-production agency based in Adelaide, Australia. We help brands, organisations, and filmmakers tell their stories through strategy, production, editing, colour, VFX, sound, and final delivery.
How is Watchpost different from a marketing agency?
We’re a proudly specialised video agency with over three decades of combined experience in film, video, and post-production. Rather than spreading ourselves thin, we focus on what we do best — leveraging our craft and agency know-how to deliver world-class, award-winning results. Alongside video, we support clients with strategy, copywriting, and execution, ensuring campaigns are both creative and effective. Many organisations with strong in-house marketing teams see us as their creative partner — an agency to execute specialised, focused brand strategies where video sits at the heart of the campaign.
What services do you offer?
Our in-house team covers the full production pipeline:
Creative and content strategy
Scriptwriting and copywriting
Full-service production and line production
Commercials and brand films
Social media content
Offline and online editing
Colour grading
Animation and motion design
Visual effects
Sound editing and finishing
Do you work internationally?
Yes. While we’re based in Adelaide, we regularly deliver projects across Australia and abroad. In fact, we are travel experts, having travelled to and filmed in over 25 countries on six of the seven continents, on all budgets in almost all conditions imaginable.
What is your production process?
We guide projects from idea to delivery:
Discovery — goals, audience, production scope and budget expectations
Creative development — scripting and planning
Production — filming with our crew
Post-production — editing, grading, sound, animation, and VFX
Delivery — files optimised for cinema, TV, online and socials
How much does a video cost?
Budgets vary by scale and are influenced by elements like number locations, number of shoot days needed, and post needs. Simple social pieces may cost a few hundred up to a few thousand dollars, while high-end brand films or broadcast projects can reach six figures. We are proud to work across all budget ranges and always provide clear estimates upfront, and solutions tailored to your goals and budget expectations.
What kinds of clients do you work with?
We partner with not-for-profits, SME’s, local, state and federal government agencies, corporates, ad agencies, Higher Education Providers, and filmmakers. Recent work includes campaigns for Camp Quality, Codan, Minelab, Flinders University, Consunet, and Adelaide Primary Health Network.
What industries do you specialise in?
Since 2012, we’ve had the privilege of working across a broad cross-section of industries for corporate, government, and not-for-profit clients. There’s almost no sector we haven’t touched, but we’ve developed particularly deep expertise in:
Higher education
Technology and manufacturing
Large infrastructure projects
Emerging technologies and defence
Primary industries (mining and agriculture)
Health
Tourism
Government
Do you handle post-production only?
Yes. Many clients engage us solely for editing, colour grading, sound design, VFX, or finishing. We collaborate smoothly with external directors, agencies, and production companies.
Can you help with social media content?
Absolutely. We design content for each platform and deliver multiple aspect ratios, cut-downs, captions, and superless versions to maximise reach.
What makes Watchpost unique?
We combine the heart of storytellers with the strategic thinking of marketers and business owners, and the precision of post-production specialists. With a nimble team, years of business experience and acumen, and film-inspired approach, we create work that’s beautiful, purposeful and effective —from 15-second reels to long-form series and features.
What’s the difference between a videographer and a production company?
Videographers are great operators for smaller projects that just need a shooter. As a full-service production company led by a veteran producer and director team, we’re versed in more complex methodologies and needs. Having a dedicated director and cinematographer as a core team enables a more bespoke approach and more attention to on-screen talent (including coaching). We can often work quicker and achieve a higher level of creative and technical quality. In short, for smaller jobs, a videographer is great. For more complex projects or those with more stakeholders, a team usually provides better results. The good news: we do both—and we offer affordable videography services backed by our broader capabilities.
Do you create AI videos?
Yes. We’re passionate about emerging and disruptive tech and have been building generative AI into our workflow for over two years. In August 2025 we created our first full product video using only AI. Speak to us if you’d like to explore this exciting new production workflow.
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